WELCOME TO NAPITA
I couldn’t be more delighted to welcome you to our site. I wanted to personally thank you for your visit, and hope you will find value in what we are building.
If you are here early in our journey, I’m lucky to count you as a friend or the word got out that something about food is happening. Anyway, this is all very exciting and I’ll take this opportunity to tell you more about us.
Who we are
I like to think of Napita as that friend you trust when it comes to food. The one who knows where the best food is and tells you which place is right for you.
With passionate people and the right technology, we intend to do just that, but at a larger scale.
Our first recommendations will be for Londoners.
Why starting Napita
Having lived in several countries over the past ten years, it usually meant getting used to different environments and learning to adapt to new cultures. Yet, something always stayed the same – my quest for good food (and having to look for it for my friends).
This made me spend hours looking at professional guides, critics’ reviews, user ratings on TripAdvisor or Google and more recently, scrolling on Instagram and other social networks to find the right restaurant for the right occasion.
One would think that historical guides, combined with new platforms and technologies should make our task easier, right?
Somehow, it doesn’t feel that way and when asking other people their take on it, it appeared clear we are still facing some serious challenges:
- Choice: There are thousands of restaurants to choose from in large cities and new ones popping up every single week. The need to be pointed out in the right direction is still very much present.
- Trust: Ranking high on a certain platform is no longer a guarantee that a place serves great food. Distrust in online reviews and the difficulty to relate to other reviewers blurred the lines to know what place is right for us.
- Time: more platforms means spread out information and an increased time spent looking for the most relevant recommendations.
- Lack of personalised recommendations: we all have different tastes and a recommendation that works for me, may not be the good one for you.
Solving issues in the field I love the most? It felt right to try something.
How we intend to make it easier for you:
We first wanted to reduce the amount of choice to “la crème de la crème”. We show you the way to where the good food is, whether it comes out from a food truck or a high end kitchen. No more time wasted to filter undesirable places.
We aim to restore trust by bringing different opinions together to make the most out of all the reliable platforms and opinions out there. This helps us to provide you with the most trustworthy recommendations. When we tell you it’s worth it, it did not just convince us, it convinced pretty much everyone.
We are creating a community of real, passionate people who all fear to eat a bad meal. They review places we select and tell you what to expect.
Finally, this will take some time but we are working on making our recommendations personalised to your needs.
Where to find our recommendations:
We couldn’t wait to start and decided to launch on social media first while developing our main website in the background.
For our kick off, we visited 50 places in 10 different London neighbourhoods. Follow us on Instagram to discover a new place every day.
Why we need you
We want your opinion along the way. We welcome positive and negative feedback, everything that can help us build the best food guide for you.
How to get in touch with us ? Drop us an email at firstname.lastname@example.org or direct message us on Instagram.
We’re also always looking for more ambassadors to grow our community. Let us know if you’re the right person.
And finally a big thank you
To Laura, Maxime, Babette, Sandra and the first Napita ambassadors for their precious help in creating Napita. More than helping, they gave me strength and I am sincerely grateful to all of them.
Guillaume, Founder of Napita.