A growing trend
Compared to last year, the number of people who signed the pledge has almost grown two-fold. In 2019, it was 250,000 individuals who participated in the event, and 170,000 in 2018. The UK-based group set out on their mission in 2014 and has attracted signatories from every country in the world except Vatican City, Eswatini (previously known as Swaziland), and North Korea.
More vegan products
Restaurants, pub chains, supermarkets, and manufacturers are following suit with hundreds of new vegan products launched in the UK alone. This includes Veganuary offerings from fast-food chains like Burger King, McDonald’s, and KFC, which sold one million vegan burgers in the first month they were on sale.
Pret A Manger also launched a vegan croissant which is made using margarine and sunflower oil instead of the usual 55% French butter. The vegan pastry is selling twice as fast a day as the non-vegan jam croissant.
Other big brands that have seen an increase in vegan food products and sales include Greggs, with its meatless steak bake, Tesco, M&S, and food delivery service Deliveroo with a 78% increase in vegan dishes ordered.
Veganuary is focused on January, but the movement is spilling into the rest of the year with the mindset and vegan products here to stay. It’s a drastic transition from meat and meat products most days, to none ever at all. Luckily there’s also the alternative option of flexitarianism that can be a lot more manageable but still make all the difference.